Grove Collaborative

Brand strategy, packaging copy, product positioning, website copywriting.

As one half of a design-copy director team within Grove Collaborative, I supported owned brand architecture, strategy and verbal identity across categories including skincare, haircare, home care, and supplements.

PROJECT HIGHLIGHTS

  • Readying the Grove Co. home care brand for its launch in Target

  • Creative ideation with collaborators like Jeremiah Brent and Katie Rodgers

  • Packaging overhauls across brands to improve clarity, differentiation and brand experience

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Sustain period care packaging & web copy
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FāTH Verbal Identity & Copywriting