Rosy Soil Product Writing & Packaging

Product positioning, product naming, packaging copywriting

Rosy Soil came to me ahead of their launch in Target in need of clearer and harder hitting packaging copy, including product names, benefit statements, and a differentiated way to describe their soil.

DIFFERENTIATED SOIL DESCRIPTION

Microbially active living soil

PACKAGING BENEFIT STATEMENTS

Helps support lush indoor foliage

Fast-draining for drought-tolerant plants

Helps minimize transplant shock

No peat moss or synthetics

We love natural and upcycled ingredients!